Montreal, October 8, 2024 - Quebec-based health supermarket banner Avril has enhanced its online experience in collaboration with St. Lawrence, the digital agency specializing in digital strategy, UX and UI, and eCommerce agency TWO DEV. Together, in collaboration with Avril's ecommerce and digital transformation team, they brought to life a state-of-the-art e-commerce site that fully reflects the brand's identity while offering a high-performance online sales platform.
The avril.ca site now offers a customer experience on a par with in-store standards. Customers can easily browse, discover and purchase their products thanks to an intuitive, fluid interface.
Optimization and autonomy for Avril
One of the strengths of this redesign is the ability of Avril's teams to manage and optimize avril.ca autonomously. The solutions put in place by St. Lawrence and TWO DEV provide a high degree of flexibility, ensuring that the brand can simplify the management of its online content and offers, while maintaining high technical performance.
“With this new site, we've succeeded in offering customers a quality of service online that's comparable to what they'd find in store,” says Virginie Lessard, CEO and co-founder of St. Lawrence. “We have designed an experience that is 100% adapted to the reality of online grocery shopping. With effective comparison tools, thoughtful product selection and intuitive classification, users can make informed decisions quickly. We've also integrated solutions for developing informative content, so that Avril teams can offer an integrated, scalable experience.”
A site as ambitious as its brand
In addition to faithfully expressing the brand's identity, the new site aims to become a destination for wellness-conscious consumers in search of a fast, pleasant and responsible shopping experience.
“The team at St. Lawrence and TWO DEV have perfectly captured and translated the essence of our brand into this new e-commerce platform,” says Alexandre Gaudreau, marketing and communications director at Avril Supermarché Santé. “They were able not only to express our brand's DNA on the web, but also to create a site that relies on the highest standards of online grocery. The result reinforces our commitment to quality and the well-being of Quebecers, while establishing us as the e-commerce platform of choice.”
Credits
Client: Avril Supermarché Santé
Art direction, design and in-house content: Avril Supermarché Santé (Josée Noiseux, Stéphanie Pouliot, Valérie Gravel, Virginie Lemieux)
Ecommerce coordination: Avril Supermarché Santé (Claire Montoya, Héloïse Roering)
Web integration: Avril Supermarché Santé (Christianne Boutin, Mariève Choinière)
Marketing and communications: Avril Supermarché Santé (Alexandre Gaudreau, Guillaume Martin)
E-commerce and customer expert consultant: Sophie Schwartz
Digital strategy: St. Lawrence (Virginie Lessard, Stéphanie Lebon, Jany Plourde)
UX design: St. Lawrence (Chloé Crevier, Valentine Senegas)
Art direction and UI design: St. Lawrence (Jason Martin, Gabriel Larivière, Émilie Caron)
Project management: St. Lawrence (Ingrid Faulkner)
Adobe Commerce development: TWO DEV
About Avril Supermarché Santé
The Avril health supermarket chain was founded in 1995 in Granby by co-owners Sylvie Senay and Rolland Tanguay. Headquartered in Granby, the company employs over 1,200 people and has 13 branches across Quebec (located in Brossard, Granby, Laval, Lévis, Longueuil, Magog, Montréal - Quartier international and Griffintown, Québec, Repentigny, Saint-Bruno, Sainte-Foy and Sherbrooke), a transactional website, a private label of over 400 products, and a logistics and distribution center with central kitchen.
About St. Lawrence
St. Lawrence is a digital strategy and consulting agency that helps its customers better communicate and sell their products and services through intuitive, high-performance, data-driven customer experiences. It offers expertise in user experience, digital design, content and data performance. Established in 2018, St. Lawrence holds clients across Canada and operates primarily with B2B, B2B2C and online grocery companies.
About TWO DEV
TWO DEV is an agency specializing in eCommerce development and digital marketing, an expert in Adobe Commerce/Magento technology since 2014. With numerous collaborations to its credit, the agency supports companies from a variety of sectors, in B2C (furniture, food, etc.) and B2B. Our mission is to offer customized solutions, tailored to the specific needs of each customer to maximize their online performance and growth.